Joachim has more than 20 years of experience in the hospitality business in Northern Europe. His experience covers everything from operational roles like General Manager and Area General Manager in hotel companies to being responsible for hotel development and hotel openings of more than 30 hotels in five countries acrosss Northern Europe.
During his last position he led the creation and development of a new type of hotel brand and hotel company, HTL Hotels, which launched 4 new hotels with 610 hotel rooms within 18 months. HTL was later merged with the mother company as part of a strategy to IPO the mother company.
Joachim’s long hotel career has given him a vast experience in working with commercial real estate, hotel lease agreements, sales processes and negotiations. He is very result focused and dedicated to delivering results to vendors and purchasers.
Since early 2016 Joachim has been living in Auckland with his Kiwi wife and 2 young children.
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