Research and Reports

Independent Boutique Hotels Can Compete With their Big Box Neighbors

04 Aug 2005

Neil Salerno, Hotel Marketing Coach

For many years, small independent hotels suffered from a tilted marketing playing field dominated by their big budget neighbors. When the time came to promote their hotels during lower demand periods, independent hotels had to contend with larger franchised hotels possessing a larger sales talent-base, GDS exposure, and much larger advertising budgets. By: Neil Salerno, Hotel Marketing Coach